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3 Quick Tips for a Better Website

1. KEEP IT CLEAN:  Make sure that your website isn’t cluttered with A LOT of text. Today, Internet users are more visual and glean information more quickly via photos, videos, or infographics. So, using visual content to tell a story or explain a concept can actually be more powerful than a full page of words. Many of the websites we redesign have way too much content on them because the clients feel that every piece of information they have to share is THE MOST IMPORTANT, so then NOTHING stands out. Be sure your website design is clean, a clear call to action, has easy to read fonts, and content that’s thoughtfully laid out to highlight the most important thing you want viewers to know about your business.

2. BE SURE IT’S RESPONSIVE:  Some of you may have heard some marketing and Google search news about making sure your website is mobile-friendly, mobile-optimized, or responsive. What does that mean? Well, since there are hundreds of different Internet devices such as Smartphones (Android, Samsung Galaxy, iPhones, etc.), tablets, and desktop computers that means there are literally hundreds of different screen sizes that people are using to view your website. When your website is designed and developed to be “responsive” it means that when someone views it on any of those devices it will reshape the content to fit those screen sizes in the most optimal way. If you go to a website that’s not responsive, you have to pinch and zoom to view content. This isn’t optimal and can turn viewers off from digging further into your site and potentially causing them to “bounce” and go to a competitor’s website.  Reasons why responsive is a must:
   • As of April, 2015, Google now requires that your website be mobile-optimized or it will count against your organic search results.
   • Data shows that more and more people are searching for your products and services on their mobile devices first and if they have a bad user experience, they are more likely to leave and go somewhere else. Mobile search now makes up over 50% of all Internet searches.

3. HAVE A STRONG “CALL TO ACTION”:  When visiting your site (or searching for anything online for that matter) the visitor is looking for the solution to a problem. Your goal as a savvy business owner is to lead them to your products or services as a solution.  A “call to action” makes it easy for a potential client to take a next step or engage with your product, service or brand without even thinking. Depending on your website design and the messaging you use, if they are executed properly, they can drive site visitors to your site and into your sales funnel. Then, it’s up to you to close the deal.  It may sound like a no brainer but probably 90% of the clients we’ve worked with had no call to action on their website and once we worked with them to determine what it was, they started seeing better results.

The purpose of your website isn’t JUST to have a one; it’s to have a website that generates business.

Below is a list of the most commonly used Call to Action text on a website:

• Make a purchase
• Sign up for a newsletter
• Share your content on social media
• Enter a contest
• Register for an event
• Promote a product, service, event
• Download a File
• Click to a specific page
• Request a Quote
• Schedule an appointment
• Contact Us
• Print a Coupon
• Leave a comment
• Write a Review

Contact David Taylor Design today for more information about any of these tips or other digital marketing and design questions.

973-317-8765
[email protected]